Your Dealership. Our Expertise. We Fix
Pearl Consulting works directly inside your operation — with your ownership, managers, and staff — to fix the three areas where franchise dealers consistently lose money, customers, and long-term growth.
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You Drive. We Handle the Rest.You’re All Set
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Most dealerships are spending big. Very few can prove its working.
Digital marketing spend. Service drive inefficiency. Social media that generates zero leads. These are the three areas where franchise dealers consistently leave the most money on the table — and where Pearl Consulting operates.
- —Paying $15K–$40K/month in digital spend with no DMS attribution
- —Service drive running at 66% absorption — NADA benchmark is 115%
- —Paying agencies $800–$2,000/month for social content that generates zero leads
- —7–12 active digital vendors with no unified performance framework
- —Trade opportunities walking out the service lane every single day
- —Full digital spend audit — every vendor connected to real DMS closes
- —Service drive process and culture overhaul from write-up to vehicle delivery
- —In-house social media department built around your team, not an agency
- —Advisor scorecards and accountability systems that stick after we leave
- —Trade acquisition process installed into your service write-up from day one
Pearl Consulting Services
Three Areas. Measurable Results
Marketing Audit & Vendor Accountability
Most dealerships spend $15K–$40K per month on digital marketing without a reliable way to track which dollar produced which sale. We audit every vendor, build real attribution, and tell you exactly what to keep, renegotiate, or cut.
Service Drive Optimization
The service drive is your most consistent profit center — yet the average franchise dealer runs at 66% absorption when the NADA benchmark is 115%. We install the process, accountability, and culture that close that gap.
In-House Social Media Department
Agencies produce content that looks like every other dealer in your market. We help you build a real social media department staffed by your own team, generating organic leads and real engagement — without paying an outside agency.
About Drew Pearlman
I’ve Been on Both Sides of the Desk.
Drew Pearlman started in the car business at 14 years old. He worked through every role — sales floor, finance office, sales management — before becoming General Manager at some of the top-performing dealerships in the region. For 35 years, his job was to help dealerships sell cars.
“If you can’t track it back to a sale, why are you paying for it? Dealers don’t have a spending problem — they have a tracking problem.”
Drew Pearlman – Founder of Pearl Consulting
Also From Pearl Auto Advocates
Buying a Car Call Drew Before the Dealership.
Most people don’t know who to trust, what’s a good deal, or even if they’re buying the right vehicle. Pearl Auto Advocates provides one-on-one guidance through the entire car buying process — vehicle selection, deal review, trade-in strategy, and negotiation support.
“Most clients save more than our fee by avoiding one mistake.”
- —Full car buying strategy & guidance
- —Deal structure review (lease or finance)
- —Trade-in evaluation & strategy
- —Negotiation coaching & support
- —Support until the deal is complete
From the Desk of Drew
Car Buying Tips & Industry Insight
Drew on TikTok
No Pressure. No Games. Just Results.
Straight talk from someone who’s been on both sides of the desk for 35 years.
Follow Drew for weekly car buying tips and dealership insights.
Follow @drewthecarguy1 on TikTok →Get Started
Ready to Talk About Your Dealership
No pitch deck. No pressure. Tell Drew what’s holding your store back — he’ll tell you exactly where he sees the opportunity before you commit to anything.