-
Why Hiring a Car Buying Service Can Save You Thousands
The average American overpays on their vehicle purchase simply because they are playing an away game against a team that practices every single day. Dealerships prepare relentlessly to maximize profit on the vehicle, the financing, the trade-in, and the back-end products. As someone who ran those exact sales floors, I can tell you that the…
-
Certified Pre-Owned vs. Regular Used Car: Is the Extra Cost Worth It?
When you sit down to debate certified pre-owned vs used, you need to understand that you are really just evaluating a very specific, heavily marketed insurance product. Dealerships earn a significant premium for CPO vehicles. The manufacturer dictates the program standards, and the dealer earns the right to that massive certification markup simply by following…
-
Should You Buy a Car Online? Pros, Cons, and What to Watch Out For
The landscape of online car buying has grown massively since 2020. Now you can browse nationwide inventory, get a trade-in offer, and secure financing without ever putting on shoes. Platforms like Carvana, Vroom, and hybrid models like CarMax have legitimately revolutionized the acquisition process, removing the high-pressure sales floor completely. But as someone who spent…
-
Car Buying Red Flags: 9 Signs the Dealer is Taking Advantage of You
My goal isn’t to make you think dealerships are evil. They are businesses trying to maximize profit, and it’s your job to protect your wallet. But to do that, you need to recognize the car buying red flags the moment they happen. Most buyers only realize they’ve been taken advantage of after they’ve signed the…
-
How to Test Drive a Car the Right Way
Figuring out how to test drive a car the right way requires flipping your mindset completely. The test drive is due diligence, plain and simple. I used to sit in the sales tower and watch people pull back onto the lot after just a few minutes, completely sold. They were so focused on the feeling…
-
What to Do Before You Ever Set Foot in a Dealership
People always ask me for car buying help, thinking I’m going to hand them a secret phrase to say to the finance manager. The truth is much simpler: preparation is power. The second you walk through those glass doors, the dealership’s system takes over. If you don’t have your own system ready, you will fall…
-
When is The Best Time to Buy a Car
Knowing the best time to buy a car isn’t about astrology; it’s about understanding the internal math of a dealership. Every sales manager has monthly, quarterly, and annual targets they have to hit to unlock massive manufacturer volume bonuses. If you walk in when they are one unit short of a six-figure bonus, they will…
-
How Much Car Can You Actually Afford
If you want to find the actual number for car affordability without using a generic calculator designed by a lender who wants your interest, you have to look beyond the sticker price. We need to look at what this machine is actually going to cost you over the time you own it, long after the…
-
New vs Old Car: Which is the Smarter Buy Right Now?
If you want to know the truth about the new vs used car debate, you have to look at how a dealership actually makes its money. For thirty years, I managed the math behind the curtain, and I can tell you that the margins on these two options are completely different beasts. Dealers buy used…
-
How to Buy a Car Without Getting Ripped Off (The Insider’s Checklist)
Figuring out how to buy a car without getting taken for a ride is the number one thing my clients ask me about. The reality is simple: the information asymmetry in this business is entirely intentional. Dealership salespeople go through rigorous, formal sales training to control the conversation and maximize their margins. Meanwhile, the average…
Browse Topics
Core Offerings
For Dealerships
For Car Buyers